Advanced Business Analytics & AI Strategy Program

Program Overview

Duration: 6 months (24 weeks) | Hybrid format with live sessions, case-based projects & mentorship | Weekly commitment: 6–8 hours | Includes 6 domain projects + 1 capstone | Final project reviewed by industry mentors.
Session: 2 live instructor-led sessions/week + 1 mentorship/project lab | Includes tool demos, case study discussions, peer reviews & Q&A | Total: ~72 live sessions over 6 months | Plus self-paced videos & assignments for deep learning.
Mode: Online
Who is this course for:
BBA/MBA grads, working professionals (0–7 yrs) in marketing, finance, ops, HR, or consulting; career switchers into analytics; entrepreneurs & final-year students aiming for data-driven strategy or business analyst roles.
Prerequisites:
Basic understanding of business concepts; no prior coding required. Familiarity with Excel is helpful. Open to BBA/MBA grads, professionals, or final-year students eager to learn analytics, AI tools, and case-based decision making.

Course Details

Unlock the power of data to drive smarter decisions! i2i Industry’s 6-month Advanced Business Analytics & AI Strategy Program is designed for BBA/MBA graduates and professionals eager to transform their careers. Through real-world case studies, live mentorship, and hands-on projects, you’ll master tools like Excel, SQL, Power BI, and Python—without needing a coding background. Learn to forecast trends, analyze customer behavior, optimize operations, and build executive dashboards. Each month brings a domain-specific challenge—from finance to marketing to supply chain—culminating in a capstone project reviewed by industry experts. Whether you're launching your analytics journey or looking to upskill for leadership, this program blends strategic thinking with AI-driven insights to help you grow. Learn. Apply. Lead with Data. Enroll now and future-proof your career. Ask ChatGPT

Curriculum

60 teaching points included in this program.

Module 18 items

Introduction to Business Analytics & BI
Decision-making frameworks: SWOT, PESTEL, BCG Matrix, Porter's 5 Forces
KPI & Metric Alignment across departments
Data handling using Excel & Power Query
Tools: Excel, Miro, Canva
Case Study: Amazon's customer-centric data culture
Case Study: Starbucks KPI-driven expansion
Project: Strategic dashboard for a retail brand entering a new city

Module 28 items

Deliverable: Boardroom-style Excel dashboard & presentation
Financial statements: P&L, Balance Sheet, Cash Flow
Financial ratios, ROI modeling & break-even analysis
Time Series Forecasting in Excel & Python
LSTM neural networks for revenue prediction
Tools: Excel Advanced, Python (pandas, matplotlib), TensorFlow/Keras
Case Study: Netflix churn forecasting
Case Study: Razorpay loan default prediction

Module 38 items

Project: Revenue forecast model for a startup
Deliverable: Excel model + Python LSTM notebook + investor pitch deck
Customer Segmentation using K-means and ANN
CLV, CAC, churn prediction modeling
Campaign performance metrics and attribution modeling
A/B testing and statistical validation
Tools: Python (scikit-learn, seaborn), Power BI, Excel
Case Study: Zomato campaign spend optimization

Module 48 items

Case Study: CRED loyalty-based segmentation
Project: Customer segmentation & campaign strategy for an e-commerce platform
Deliverable: Cluster dashboard + marketing plan + insights deck
Demand forecasting using LSTM models
Inventory management strategies (JIT, EOQ, Safety Stock)
Reinforcement Learning for route optimization
Vendor scorecards and logistics analytics
Tools: Python (gym, keras), Excel Solver

Module 58 items

Case Study: BigBasket inventory optimization
Case Study: Swiggy last-mile delivery planning
Project: AI-enabled supply chain plan for a retail chain
Deliverable: RL model output + Excel dashboard + cost-saving report
Visual storytelling with BI tools (Power BI/Tableau)
Executive dashboard creation and layout design
NLP fundamentals: Tokenization, Lemmatization, TF-IDF
Sentiment analysis using TextBlob and NLTK

Module 68 items

Tools: Power BI/Tableau, Python (NLTK, TextBlob), Miro
Case Study: Flipkart executive performance dashboard
Case Study: Myntra review feedback & sentiment analysis
Project: BI dashboard + NLP review engine for customer feedback
Deliverable: Interactive BI dashboard + sentiment model + business insights deck
Agile methodology for analytics & iteration
Business model innovation using Lean Canvas
AI transformation strategy for traditional businesses

Module 78 items

Storytelling techniques for executive communication
Capstone Domains: Retail, BFSI, Healthcare, EdTech
Project: End-to-end AI strategy for a real-world business case
Deliverable: Business model canvas, Jupyter notebook, final presentation to i2i industry panel
6 domain-specific business projects with live case data
Portfolio-ready capstone (evaluated by industry mentors)
Master Excel, Python, Power BI, SQL, NLP & Deep Learning
Career-ready for roles: Business Analyst, Product Analyst, BI Consultant, Growth Strategist

Module 84 items

Optional Add-ons:
- SQL for Analysts (Pre-recorded + assignments)
- Resume, LinkedIn & GitHub portfolio sessions
- Case Interview Training (MBA-style frameworks)

Career Assistance

Secure placements in premier companies by mastering the latest in-demand skills, augmented by comprehensive mock interviews, strategic portfolio development, and polished resume crafting.

85%

Placed within 6 months
of Course

350+

Hiring Partners

certification

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Our experienced mentors help you with your
career choices & interviews

Multiple Career Oriented Sessions & Mock Interviews by Tech Experts.
These helped thousands of learners gain first-hand insights & guidance for their respective career trajectories.